Lunch is Bullshit
Why Do We Hate Lunch?
Lunch, as a concept, is completely bananas. And don’t take this the wrong way because we LOVE bananas. Lunch has intruded on our everyday lives and it’s taking a toll on our well-being. Our mission is to educate the public about the toxicity of “lunch culture” by creating awareness through our unique approach to community engagement. We offer pragmatic advice for people who are ready to cancel their relationship with lunch. Above all, we are dedicated to your personal well-being. Lunchisbullshit.com Founder and CEOBenjamin CoffeePS, fuck you, lunch. Get outta here and let me live my life!
Lunch Bullshit Origins
Lunch Bullshit Origins
The concept of “lunch toxicity” finds its roots in the significant cultural shift of eating practices brought about by industrialization.
Historically, humans didn’t structure their days around a distinct “lunch” meal.
In colonial America, for instance, people commonly referred to the midday meal as “dinner,” which was a communal, hearty gathering intended to fuel the rest of the day.
Supper, a lighter meal, came later in the evening.
This structure fostered togetherness and minimized the isolation modern lunch often creates.
Lunch Toxicity Epidemic
How Brunch Could Save Us All
Brunch stands as a shining example of how we can liberate ourselves from the tyranny of lunch.
Neither confined to the rigidity of breakfast nor weighed down by the transactional monotony of lunch, brunch offers a flexible, joyful alternative.
It disrupts the outdated three-meal structure, combining the best parts of morning and midday dining into one leisurely experience.
Brunch is inherently social—a time to gather with friends and family, free from the stress of workplace cafeterias or sad desk lunches.
Culturally, brunch celebrates abundance and creativity, featuring a variety of dishes and drinks that embrace choice rather than conforming to routine.
Practically, it eliminates the need for a separate midday meal, often sustaining us well into dinner without the pressure to overspend or overthink.
By adopting brunch as a cornerstone of our eating habits, we can replace the isolation, anxiety, and financial strain of lunch with connection, relaxation, and satisfaction. In the mission to delete lunch from our lives, brunch is not just a meal—it’s a revolution.
Brunch: Our Savior
The Lunch Toxicity Epidemic
Lunch toxicity refers to the negative social, emotional, and financial impacts stemming from modern lunch practices.
Once a simple midday break, lunch has evolved into a source of loneliness, isolation, and social pressure for many.
The expectation to “eat right” or “eat out” often fuels anxiety and despair, particularly for those who feel excluded from workplace cliques or burdened by the constant expense of overpriced meals.
The ritual of sitting alone in a crowded cafeteria or at a desk can amplify feelings of disconnection, while the pressure to perform socially during lunch breaks can lead to stress and exhaustion.
At its core, lunch toxicity highlights how what was meant to nourish us often depletes us instead—emotionally, socially, and financially.